From late Middle Ages master craftsmen have produced beautiful and practical products. To create these products they used valuable resources from their limited inventory. The creative process required that they had a vision of what they where about to build. Without the vision, a goal, craftsmen would only waste valuable and useful resources.
Why should we focus on our Vision? At least two big reasons:
Purpose & Motivation
Purpose & Motivation
In our daily life we wake up every morning. We do our morning routines and then we spend most of our waking time doing work. We all want to feel that our work is meaningful.
A good vision describes what we want to achieve and why. If a vision is compelling for us we can find purpose, feel our work is important and meaningful. Finding purpose will result in higher motivation.
If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you
– Steve Jobs
Craftsmen are not machines, they have brains and have to do many decisions on a daily basis. How are we doing these decisions? How do we know, if the decision is bringing us closer to our destination?
A shared vision shows us where we are going, like a map is telling where we should drive. Navigating with a low detail map gives us sense of direction and this helps us to make those decisions. A vision shows us the direction but doesn’t restrict us. We should always be curious and creative, innovate and find new solutions.
Limited problem solving scope
Usually agile projects run in sprints. Teams plan their work for next few weeks and define a sprint goal. During a sprint we encounter situations where we have to make decisions. When the vision is not clear decisions are often made using the short term goal. It would be much more valuable if we would focus on the big picture.
Where is the vision?
In my experience many agile software projects fail to communicate the vision. As a result, teams find them working without a clear direction and this leads to poor commitment.
Successful start-ups are good at sharing their vision. Why? For two reasons, they need to know what they are doing and to attract outside investors.
We should ask ourselves, where is our vision?
In your work, find or define a vision that everybody can relate to. A good vision shows direction, gives purpose to our work and is emotional.